Complimentary Jewellery Pouch With Every Order •
Free Shipping On Orders Above ₹500 •
2500+ Orders Delivered •
5★ Customer Rated •
Hassle-Free Support •
Complimentary Jewellery Pouch With Every Order •
Free Shipping On Orders Above ₹500 •
2500+ Orders Delivered •
5★ Customer Rated •
Hassle-Free Support •

INDIAN FASHION JEWELLERY

A piece of Earth
just for you.

Modern Indian jewellery designed for everyday style, festive moments, and everything in between.

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OUR STORY
indian Fashion Jewellery AVVNI, jewellery,fashion jewellery,oxidised jewellery,silver-tone jewellery,anti tarnish jewellery, , Avvni The Store,

Jewellery for Every Mood & Moment

Ethnic, oxidised & modern pieces you can wear on repeat.

From oxidised and silver-tone designs to anti-tarnish everyday pieces, Avvni brings modern Indian jewellery styles into everyday life.

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Oxidised Jewellery

Timeless styles for every ethnic look

Anti Tarnish Jewellery

Wear more, worry less

Hair Accessories

Small details that complete the look

Trusted by customers across India with fast dispatch, convenient delivery options, and marketplace availability.

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Oxidised Silver & Tribal Heritage

Bold • Artistic • Effortlessly Distinctive

Make a statement with our curated range of oxidised jewellery. Featuring rich antique tones, textured finishes, and intricate designs, these pieces are made to add an effortlessly bold touch to both everyday and occasion looks.

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Oxidised Jewellery

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Lightweight oxidised designs suited for both daily wear and festive looks.

Oxidised Silver Finish Statement earrings, Hasli sets, nose pins, and anklets featuring antique finishes and intricate motif engravings.

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Modern Daily Luxe

Waterproof • Hypoallergenic •
Everlasting Shine

Elevate your day-to-day wardrobe with our range of anti-tarnish stainless steel and gold-tone jewellery. Crafted to withstand water, daily wear, and sweat without dulling or losing their golden radiance.

Waterproof
Hypoallergenic
Anti-Tarnish
Premium Finish
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Anti Tarnish Jewellery

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Designed for regular wear with a long-lasting finish

Anti-Tarnish & Gold Daily Wear – 18K gold plated stainless steel designs engineered for effortless daily styling and long-lasting shine.

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Gold Finish Jewellery

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Gold, Matte Gold Finish & Semi-Precious Stone Jewellery for Effortless Elegance.

Exquisite natural stones, Monalisa crystals, Kundan work, and matte gold finishes for festive and everyday glamour.

 
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Hair Accessories

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Everyday hair accessories designed to complete your look.

Charming hair clips, crystal bows, pearl ties, and corduroy scrunchies designed for seamless day-to-night styling.

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Our Foundational Values

Driven By Purpose & Heritage

The four pillars that guide every creation, material choice, and aesthetic decision at Avvni.

Craftsmanship

Every piece showcases intricate engraving, meticulous metalwork, and hand-finished detail designed by skilled artisans.

Heritage Preservation

Rooted in traditional Indian motifs—from peacocks and kalash to Kundan stones and Hasli necklines—revitalized for today.

Wearability

Lightweight engineering, easy hook closures, and ergonomic designs ensure effortlessly comfortable daily styling.

Resilience

Anti-tarnish, hypoallergenic, and durable brass and stainless steel foundations created to withstand everyday wear.

Indian handcrafted imitation jewellery, about avvni the store

Grounded & Authentic

The Craftsmanship Behind Avvni

Founded in March 2021 in Mumbai, Avvni began as a quiet dream: to make meaningful, handcrafted jewellery accessible to every woman who finds strength in her roots and pride in her present. What started as a small Instagram page is now a trusted online jewellery brand — available on Amazon, Flipkart, and our official website — while staying deeply personal at its core.

In 2023 we proudly made our exhibition debut at “ShopForACause” organised by BookASmile — A Charity Initiative of BookMyShow (presently known as BookAChange, by BookMyShow Foundation).

Enjoy a big discount on your first purchase! Use code

AVVNI10

at checkout for an extra 10% off sitewide.

Frequently Asked Questions

What does Avvni mean?

Avvni is inspired by the Sanskrit word ‘Avni’, meaning Earth. The name reflects grounded design, timeless style and jewellery crafted for everyday wear.

Why choose Avvni The Store for Indian fashion jewellery?

Avvni creates Indian fashion jewellery designed for everyday comfort and festive styling. Our collections include oxidised jewellery, silver-tone designs, anti-tarnish pieces and gold-finish styles crafted for modern Indian women.

What is oxidised jewellery?

Oxidised jewellery is fashion jewellery treated to create a darkened silver finish. It is popular for ethnic, festive and everyday styling due to its antique look and versatile appeal.

Is silver-tone jewellery made of pure silver?

silver-tone jewellery is designed to resemble pure silver but is crafted using other metals. It offers the look of traditional silver jewellery at a more accessible price.

Do you deliver jewellery across India?

Yes, we deliver across India. Orders are dispatched within 24 hours and shipped through trusted courier partners.

Is anti-tarnish jewellery suitable for daily wear?

Yes. Anti-tarnish jewellery is designed to resist discolouration and maintain its shine, making it suitable for daily wear with basic care.

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Est. 2021 | Trusted. Chosen. Unforgettable.

Avvni – A Piece of Earth, Just for You. Our jewellery tells a story—handcrafted from the finest brass and metal by skilled Indian artisans, merging beauty with resilience. Each piece brings timeless elegance and unmatched durability, celebrating India’s artistry, with designs rooted in heritage, crafted with authentic techniques, and adorned with unique, traditional motifs. Carefully created or responsibly sourced, our jewellery reflects the dedication of artisans who preserve India’s jewellery-making legacy for generations.

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