About Us
About Avvni The Store: Our Journey & Craftsmanship
Jewellery isn’t just worn, it’s felt.
Avvni — inspired by the word ‘Avni’, meaning ‘Earth’ — is grounding, enduring, and timeless. Our collections of Indian handcrafted imitation jewellery bring together the rustic charm of oxidised jewellery, elegant gold-finish pieces, and anti-tarnish jewellery designed for modern Indian living.
Grounded & Authentic
The Craftsmanship Behind Avvni
Founded in March 2021 in Mumbai, Avvni began as a quiet dream: to make meaningful, handcrafted jewellery accessible to every woman who finds strength in her roots and pride in her present. What started as a small Instagram page is now a trusted online jewellery brand — available on Amazon, Flipkart, and our official website — while staying deeply personal at its core.
In 2023 we proudly made our exhibition debut at “ShopForACause” organised by BookASmile — A Charity Initiative of BookMyShow (presently known as BookAChange, by BookMyShow Foundation).
The Vibe, Captured
Our Foundational Values
Driven By Purpose & Heritage
The four pillars that guide every creation, material choice, and aesthetic decision at Avvni.
Craftsmanship
Every piece showcases intricate engraving, meticulous metalwork, and hand-finished detail designed by skilled artisans.
Heritage Preservation
Rooted in traditional Indian motifs—from peacocks and kalash to Kundan stones and Hasli necklines—revitalized for today.
Wearability
Lightweight engineering, easy hook closures, and ergonomic designs ensure effortlessly comfortable daily styling.
Resilience
Anti-tarnish, hypoallergenic, and durable brass and stainless steel foundations created to withstand everyday wear.
Enjoy a big discount on your first purchase! Use code
AVVNI10
at checkout for an extra 10% off sitewide.
Frequently Asked Questions...
What does Avvni mean?
Avvni is inspired by the Sanskrit word ‘Avni’, meaning Earth. The name reflects grounded design, timeless style and jewellery crafted for everyday wear.
Why choose Avvni The Store for Indian fashion jewellery?
Avvni creates Indian fashion jewellery designed for everyday comfort and festive styling. Our collections include oxidised jewellery, silver-tone designs, anti-tarnish pieces and gold-finish styles crafted for modern Indian women.
What is oxidised jewellery?
Oxidised jewellery is fashion jewellery treated to create a darkened silver finish. It is popular for ethnic, festive and everyday styling due to its antique look and versatile appeal.
Is silver-tone jewellery made of pure silver?
silver-tone jewellery is designed to resemble pure silver but is crafted using other metals. It offers the look of traditional silver jewellery at a more accessible price.
Do you deliver jewellery across India?
Yes, we deliver across India. Orders are dispatched within 24 hours and shipped through trusted courier partners.
Is anti-tarnish jewellery suitable for daily wear?
Yes. Anti-tarnish jewellery is designed to resist discolouration and maintain its shine, making it suitable for daily wear with basic care.
