About Us
Avvni – A Piece of Earth, Just for You.
Avvni The Store — where jewellery isn't just worn, it's felt.
Avvni — inspired by the word ‘Avni’, meaning ‘Earth’ — and like the Earth, our pieces are grounding, enduring, and full of soul. They carry the warmth of human hands and the richness of heritage. Every piece at Avvni The Store carries more than just beauty — it carries a story. From oxidised silver and gold-finish heirlooms to handcrafted accents, our collections are brought to life by skilled Indian artisans and chosen to feel like memories — personal, soulful, and timeless.
Born in Mumbai, Crafted for the World
Founded in 2021 in the vibrant heart of Mumbai, Avvni began as a quiet dream — to make meaningful, handcrafted jewellery accessible to every woman who finds strength in her heritage and pride in her present. What started as a humble Instagram page has grown into a trusted online jewellery store — featured on platforms like Flipkart and Amazon — yet still deeply personal at its core.
Jewellery That Feels Like You
Whether it’s a bold statement necklace that echoes your grandmother’s grace or a delicate nose pin you never take off, every Avvni piece is made to be personal, wearable, and unforgettable. It's not just about how it looks — it's about how it makes you feel. Confident. Grounded. Connected.


Tradition Meets Modern Soul
Our collections are curated to feel timeless, not traditional. From oxidised silver jewellery and gold-finish designs, to anti-tarnish everyday wear, semi-precious stone jewellery, and handcrafted hair accessories — every item is selected for its story, soul, and staying power. Made from premium brass and high-quality metal, our pieces are shaped by skilled Indian artisans who carry generations of mastery in their craft.
Honest Craftsmanship, Heartfelt Connection
We’re proud to work with artisans who pour their hearts into every piece. And we stay committed to fair pricing, ethical sourcing, and thoughtful curation — because we know jewellery isn’t just something you wear. It’s something you remember.
Let your jewellery tell your story.
Discover soulful designs. Celebrate your roots. Wear Avvni.
COD & Free Shipping
On orders ₹500 & above
24 hour dispatch
Ships the very next day
Our Story
Creating Stories
Our story began in March 2021 in the vibrant city of Mumbai, India. Fueled by passion and a dream to redefine accessory elegance, we embarked on this beautiful journey. Here’s how we evolved over the years
In March 2021, Avvni The Store was born with a passion to bring unique, stylish accessories to the world. We began our journey on Instagram, captivating hearts with our one-of-a-kind designs. Just six months later, we launched our website, making our exquisite collection accessible to a wider audience and setting the foundation for something truly special.
Our vision continued to grow in 2022 as we expanded our collection to include a wider range of jewellery and, in March, introduced hair accessories. Each piece was lovingly crafted with a commitment to quality and style, reflecting our belief that beauty and meaning can go hand-in-hand.
In 2023, Avvni The Store took a major leap by launching on renowned platforms like Amazon and Flipkart, expanding our reach and sharing our passion with a broader audience. Alongside this milestone, we participated in our first exhibition, "Shop for a Cause," hosted by BookASmile (a charity initiative by BookMyShow). This event allowed us to connect with our community while supporting a meaningful cause, combining style with purpose.
Looking ahead, we're all about bringing you more beautiful, meaningful accessories that perfectly complement your unique style. We're constantly curating new pieces, exploring fresh trends, and evolving to ensure that every accessory you choose from us adds a touch of sparkle and a whole lot of heart to your day.
Why Choose Us
Our Mission
At Avvni The Store, we believe that life should be brimming with joy and that accessories are the perfect way to express your unique style. Our mission is to create fashion accessories that are affordable, unique, and accessible to everyone. We take immense pride in offering a diverse range of products, each crafted with superior quality and meticulous attention to detail, ensuring you always look your best.
Our Vision
We envision a world where luxury meets everyday life, where every accessory you wear from Avvni The Store seamlessly transitions from morning routines to evening celebrations, from office attire to traditional outfits. Our pieces are designed to add a touch of elegance to every moment of your day.
Enjoy a big discount on your first purchase! Use code
AVVNI10
at checkout for an extra 10% off sitewide.
Frequently Asked Questions...
What does Avvni mean?
Avvni — inspired by the Sanskrit word ‘Avni’ meaning ‘Earth’ — symbolizes timeless beauty, grounding, and heritage. Our pieces reflect soulful craftsmanship and meaningful elegance.
Why choose Avvni The Store for jewellery and hair accessories?
Every piece at Avvni The Store is handcrafted with care by Indian artisans — from oxidised and gold-finish jewellery to unique hair accessories — made to feel like soulful memories, not just accessories.
Do you offer COD Services?
Yes, COD (Cash On Delivery) is available on all orders of ₹500 and above!
Do you offer Free Shipping?
Yes, we offer free shipping on all orders of ₹500 and above. Orders under ₹500 will incur a small shipping fee of ₹39 – ₹59 depending on your location. (Shipping fee is non-refundable.)
Do you deliver all over India?
Yes! We ship across India. If a courier partner is not available for your area, we’ll deliver your order via India Post.
How do I track my order?
Once your order is placed, you’ll receive a confirmation email. After dispatch (within 24 hours), you’ll get tracking details via email. Use the tracking link, AWB number, or Order ID to track it via the courier partner’s website. Need help? Email us at contact@avvnithestore.com.